3.2× revenue recovered. 43% cart recovery rate.
A D2C brand recovered ₹4.2 Cr in 30 daysby calling abandoned carts within 5 minutes, in Hinglish.
The challenge
A Bengaluru-based D2C fashion brand was losing ₹1.3 Cr per month to cart abandonmentcustomers who added items, reached checkout, and left without buying. Their existing recovery stack (email drip, WhatsApp broadcast) was recovering 11% of carts at best. The emails were ignored. WhatsApp messages felt spammy. The brand had a 12-person inside sales team but they were overwhelmed with inbound returns and couldn't add outbound to their workflow.
The solution
Agni was deployed as the first-touch cart recovery layer. The moment a cart is abandoneddetected via webhook from ShopifyAgni places a call within 5 minutes. The timing is intentional: the product is still in the customer's head.
The call opens in Hinglish: warm, not salesy. Agni mentions the specific product left in the cart by name, acknowledges it might not have been the right moment, and offers to helpanswer questions, check delivery timelines, or apply a limited-time discount if the customer is price-sensitive.
If the customer shows intent, Agni sends a checkout link via SMS during the live call and stays on while they complete the purchase. For customers who aren't ready, it schedules a follow-up call for the next day and flags the account for the sales team if the cart value exceeds ₹2,500.
Three language variants were deployed: Hinglish for metro customers, Hindi for Tier-2 city leads, and English for high-AOV international shipping orders.
“We were throwing money at email flows that nobody reads. Agni calls within 5 minutes of abandonin Hinglishand people actually pick up and talk. The checkout link sent during the call was the unlock. 43% recovery in the first month.”
Head of Growth, D2C Fashion Brand (Bengaluru)
The results
In the first 30 days, cart recovery rate jumped from 11% to 43%. Total recovered revenue in month one: ₹4.2 Cr. Cost per recovered order dropped from ₹320 (manual callback team) to ₹60.
The high-AOV segmentcarts above ₹2,500saw a 61% recovery rate when Agni offered the optional discount and sent the checkout link live.
The inside sales team was freed from low-value callback work. They now focus exclusively on returns, exchanges, and loyalty callswork that actually requires a human.
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